Sunwing saga: Why do influencers have so much sway?
(Version anglaise seulement)
par Nataly Levesque, Candidate au doctorat en administration des affaires, concentration marketing, spécialisation marque humaine, Université Laval
Influencers fill emotional and information needs. They are perceived as role models followers identify with, or whose example they want to follow.
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dimanche 23 janvier 2022
