Observatoire des droits humains (anglais seulement)

The Ronaldo effect: what big players mean for the business goals of clubs like Manchester United

(Version anglaise seulement)

par Dan Plumley, Senior Lecturer in Sport Finance, Sheffield Hallam University
Rob Wilson, Head of Department; Finance, Accounting & Business Systems, Sheffield Hallam University

The prodigal son returns. In the last few days of a frenzied football transfer window, Manchester United pulled off a dream signing, welcoming Cristiano Ronaldo back to his former club.

Excitement over his return to the Premier League is high – and with good reason. There are only a handful of sports stars on the planet who can generate this kind of global interest.

But how does a player of Ronaldo’s professional…

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