Nike's Marketing Strikes a Chord Without Hurting Business

Nike caused an uproar this month with its ad featuring former National Football League quarterback Colin Kaepernick that debuted just as the football season was about to begin. But the shoe maker's stock is up and sales have been steady. The furor seems to have largely died down as the company reported earnings Tuesday. While purpose-driven marketing can be a land mine for some companies, others like Nike have found it a useful way to appeal to their core demographic and...

© La Voix de l'Amérique - mardi 25 septembre 2018