Observatoire des droits humains (anglais seulement)

Will ‘ordinariness’ be enough to swing the result in Makerfield?

(Version anglaise seulement)

par Darren Lilleker, Professor of Political Communication, Bournemouth University

Authenticity and the performance of ordinariness are increasingly attractive elements of a political candidate’s brand. Social media particularly can be a space to present the “no-filter self” using more casual language, posting images and videos of everyday situations and using emojis or memes – just like the average person would.

In terms of authenticity, at election times, being ordinary, approachable and in touch…

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