TikTok’s popular microdramas shrink TV into bite-sized chunks
(Version anglaise seulement)
par Jessica Maddox, Associate Professor of Advertising and Public Relations, University of Georgia
Krysten Stein, Assistant Professor of English and Communication, University of Cincinnati
As TikTok invests in short-form scripted series, it’s leaning into the same storytelling, advertising and viewing habits that defined television.
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jeudi 14 mai 2026
