Perseverance doesn’t always pay off for companies – sometimes it’s better to ‘fail fast’
(Version anglaise seulement)
par Scott Friend, Professor and Schaefer Endowed Chair in Marketing, University of Dayton
Kumar Rakesh Ranjan, Professor of Marketing, EDHEC Business School
Business culture has long embraced grit as a winning value. But modern examples show that companies will do better if they acknowledge mistakes quickly and pivot.
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lundi 27 avril 2026
