Social media has supercharged real estate marketing – and made it cheaper. But it also brings risks
(Version anglaise seulement)
par Piyush Tiwari, Professor of Property, The University of Melbourne
Godwin Kavaarpuo, Lecturer in Property, The University of Melbourne
Samuelson Appau, Associate Professor of Marketing, Melbourne Business School
Social media has changed the game for real estate advertising. But it creates new risks we need to manage carefully.
Lire l'article complet
© La Conversation
-
jeudi 12 mars 2026
