Observatoire des droits humains (anglais seulement)

The Biba Story: the fashion brand that lifted a drab postwar Britain into the swinging 60s

(Version anglaise seulement)

par Mal James, Personal Chair of Fashion Design, University of Edinburgh, Edinburgh College of Art, University of Edinburgh

First conceived as a mail-order-only company in 1963, known as Biba’s Postal Boutique, the brand captured the revolutionary 1960s and 1970s attitude and style, offering trend-seekers affordable, high-fashion aesthetics and glamour akin to Paris catwalks.

Influenced by art deco, Biba’s covetable mini dresses, luxurious fabrics, rich prints and colour palettes quickly achieved a cult following, embodying the “swinging London” look. Worn by celebrities like Twiggy and Mick Jagger, and film stars like Brigitte Bardot and Raquel Welch, Biba…

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