Why eating cheap chocolate can feel embarrassing – even though no one else cares
(Version anglaise seulement)
par Siti Nuraisyah Suwanda, Doctoral Student and Graduate Researcher in Marketing, West Virginia University
Emily Tanner, Associate Professor of Marketing, West Virginia University
M. Paula Fitzgerald, Professor of Business Administration, West Virginia University
Researchers describe what they call a consumption stigma – when you feel judged or looked down on for using certain products or services.
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mardi 10 février 2026
