What makes people more likely to give to charity after a disaster: new research
(Version anglaise seulement)
par Natalina Zlatevska, Professor of Marketing, University of Technology Sydney
Aimee E. Smith, Postdoctoral Research Fellow in the Net Zero Observatory, The University of Queensland
After a disaster, getting help from people who are distant and unaffected is crucial. This is how charities can encourage generosity through connection.
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dimanche 18 janvier 2026
