OpenAI slipped shopping into 800 million ChatGPT users’ chats − here’s why that matters
(Version anglaise seulement)
par Yuanyuan (Gina) Cui, Assistant Professor of Marketing, Coastal Carolina University
Patrick van Esch, Associate Professor of Marketing, Coastal Carolina University
AI agents are poised to do your online shopping for you, with major consequences for the e-commerce industry – and your ability to make choices.
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lundi 20 octobre 2025
