How should a company deal with a scandal like the Coldplay kiss cam? Here’s what we learned
(Version anglaise seulement)
par Ekant Veer, Professor, University of Canterbury
Mona Soltani, Lecturer, Business School, University of Canterbury
By using Gwyneth Paltrow as a ‘temporary spokesperson’, IT company Astronomer is laughing with the public over former chief’s viral scandal.
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mardi 29 juillet 2025
