Trying to save money? Our research suggests paying in cash – while you still can
(Version anglaise seulement)
par Lachlan Schomburgk, PhD Researcher in Marketing, University of Adelaide
Alex Belli, Senior Lecturer in Marketing, The University of Melbourne
Arvid O. I. Hoffmann, Professor of Marketing, University of Adelaide
New research shows that paying cashlessly, whether by card or phone and regardless of any credit involvement, leads to spending more money.
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mardi 4 juin 2024
