Kylian Mbappé has trademarked his iconic goal celebration – why a pose can form part of a player’s protected brand
(Version anglaise seulement)
par Enrico Bonadio, Reader in Intellectual Property Law, City, University of London
Andrea Zappalaglio, Lecturer in Intellectual Property Law, University of Sheffield
Kylian Mbappé has secured a commercial trademark for his celebration pose, and is looking to protect his name and quotes too.
Lire l'article complet
© La Conversation
-
mardi 5 mars 2024
