Why guys who post a lot on social media are seen as less manly
(Version anglaise seulement)
par Andrew Edelblum, Assistant Professor of Marketing, University of Dayton
Nathan B. Warren, Assistant Professor of Marketing, BI Norwegian Business School
New research shows that frequent posters appear needy, which pushes up against the expectation that ‘real men’ be stoic and self-sufficient.
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lundi 10 juillet 2023
