Observatoire des droits humains (anglais seulement)

Royal warrants are good for business – and benefit the British monarchy too

(Version anglaise seulement)

par John M.T. Balmer, Professor of Corporate Marketing, Brunel University London

When Queen Elizabeth II died on September 8 2022, so too did 686 royal brand endorsements she had granted over the 70 years of her reign. Famous British products including Colman’s mustard, Twining’s tea and Weetabix all lost a valuable part of their business models.

Those companies now have less than two years to remove a familiar element of their online presence, packaging, shop fronts and advertising: the late Queen’s royal warrant, comprising the former monarch’s coat of arms and the influential words, “By appointment…

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