How the 2022 World Cup has highlighted the complexities of corporate activism

Nations and players, and even a number of French cities have criticised Fifa’s decision to award the 2022 men’s football World Cup hosting duties to Qatar. But when a company does the same, it can run the risk of being accused of “greenwashing” or even “wokewashing” – that is, taking an inauthentic stand on a cause to benefit sales.

© La Conversation - lundi 19 décembre 2022