Airbnb's Ukraine moment is a reminder of what the sharing economy can be
(Version anglaise seulement)
par Daiane Scaraboto, Associate Professor of Marketing, The University of Melbourne
Bernardo Figueiredo, Associate Professor of Marketing, RMIT University
The use of Airbnb to channel donations to Ukrainians illustrates both the potential and limitations of the so-called sharing economy.
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jeudi 7 avril 2022
