How snowboarding became a marquee event at the Winter Olympics – but lost some of its cool factor in the process
(Version anglaise seulement)
par Holly Thorpe, Professor in Sociology of Sport and Physical Culture, University of Waikato
Belinda Wheaton, Professor, Te Huataki Waiora School of Health, University of Waikato
The mainstream embrace of snowboarding for its youthful audience and sponsorship riches also dented its once-alternative image – but a new generation of stars could change all that.
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mardi 1er février 2022
