The greenest initiatives are often the most invisible – experts explain why that’s a problem
(Version anglaise seulement)
par Diletta Acuti, Senior Lecturer in Marketing, University of Bath
Giampaolo Viglia, Professor of Marketing, University of Portsmouth
Visible eco-friendly additions can signal that a company is making an effort and is committed to sustainability. A reduction leaves fewer obvious eco-friendly cues.
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mardi 27 octobre 2026
