A scuff on your bag, a dent in your mug – and suddenly it feels like time for a new one
(Version anglaise seulement)
par Rebecca Walker Reczek, Professor of Marketing, The Ohio State University
Aprajita Gautam, Assistant Professor of Marketing, Texas A&M University
Rajagopal Raghunathan, Professor of Marketing, The University of Texas at Austin
While perfectionists hold themselves to high or even impossible standards, people who want perfect stuff hold what they buy and own to lofty standards.
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mardi 20 octobre 2026
