Why do so many of us sign up to loyalty programs and then never use them?
(Version anglaise seulement)
par Sanjit K. Roy, Professor of Marketing and Service Science, Edith Cowan University
Saalem Sadeque, Lecturer, Marketing, Edith Cowan University
For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – such as feeling valued – also matter.
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mercredi 30 septembre 2026
