Observatoire des droits humains (anglais seulement)

Shoppers are less peeved by cost hikes due to scarcity – but retailers more often blame their own rising costs

(Version anglaise seulement)

par Hoorsana Damavandi, Assistant Professor of Marketing, University of Tennessee
Kersi D. Antia, Professor of Marketing, Ivey Business School
Praveen K. Kopalle, Professor of Management, Dartmouth College

Over the past few years, consumers have been hit with a steady stream of price hikes on everything from groceries to streaming subscriptions.

And more are coming: 55% of companies in a recent survey by the consultancy KPMG say they plan to increase their prices within the next six months.

Given significant customer…

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