The Optus brand is in tatters. How can it even begin to rebuild customers’ trust?
(Version anglaise seulement)
par Cassandra France, Lecturer in Marketing, The University of Queensland
Amanda Spry, Senior Lecturer of Marketing, RMIT University
After two Triple Zero outages, a data breach and a $100 million fine for predatory sales in recent years, sorry is not enough. Here’s what Optus needs to do next.
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jeudi 25 septembre 2025
