Politicians are using social media to campaign – new research tells us what works and what doesn’t

By the time the next US election takes place in 2028, millennial and gen Z voters – who already watch over six hours of media content a day – will make up the majority of the electorate. As gen alpha (people born between 2010 and 2024) also comes of voting age, social media platforms such as TikTok and Instagram…

© La Conversation - lundi 11 août 2025