Insurance warning signs in doctors’ offices might discourage patients from speaking openly about their health
(Version anglaise seulement)
par Helen Colby, Assistant Professor of Marketing, Indiana University
Deidre Popovich, Associate Professor of Marketing, Texas Tech University
Tony Stovall, Clinical Professor of Marketing, Indiana University
Those signs about surprise insurance charges are intended to keep patients informed – but new research points to a negative side effect.
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mercredi 6 août 2025
