Observatoire des droits humains (anglais seulement)

A brief history of the slogan T-shirt

(Version anglaise seulement)

par Liv Auckland, Lecturer in Fashion Communication and Creative Direction and Curation for Fashion, Nottingham Trent University

You probably have a drawer full of T-shirts. They’re comfy, easy to style, cheap and ubiquitous. But the T-shirt is anything but basic. For 70 years, they’ve been worn as a tool for self-expression, rebellion and protest. And in 2025, the slogan T-shirt is as powerful as it has ever been.

Previously worn as an undergarment, the T-shirt became outerwear after the second world war. Snugly dressed on the bodies of physically fit young men, it came to signify heroism,…

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