Will watching the Olympic Games make you eat more?
(Version anglaise seulement)
par Birau Mia, Associate Professor of Marketing, EM Lyon Business School
Carolina O.C. Werle, Professor of marketing, Grenoble École de Management (GEM)
Identifying with the athletes on screen, many volunteers felt an irresistible urge to plunge their hands into a bowl of sweets.
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© La Conversation
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jeudi 13 juin 2024
