How Jason Kelce built his personal brand and became a Philly legend
(Version anglaise seulement)
par Amy Lavin, Associate Professor of Practice, Fox School of Business and Management, Temple University
Sheri Lambert, Professor of Marketing, Temple University
2 marketing experts explain how the former All-Pro center for the Philadelphia Eagles has built a powerful personal brand centered on being a gritty underdog with family values.
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vendredi 10 mai 2024
