The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment
(Version anglaise seulement)
par Jacqueline Rifkin, Assistant Professor of Marketing, Cornell University
Katherine Du, Assistant Professor of Marketing, University of Wisconsin-Milwaukee
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
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vendredi 2 juin 2023
