Liver King: how the rise of mega-influencers has put consumers at risk

In the age of vloggers, influencers and content creators it might seem hard to imagine a world without YouTube. But back when the first ever video was uploaded in April 2005, showing a man visiting a zoo, it was not really clear who would want to watch it, or how YouTube could make money.

These days, anyone can make money online by building a brand around being themselves – or not – as Liver King, an extremely buff fitness creator recently found out. Liver…

© La Conversation - jeudi 19 janvier 2023