Why Primark's new click and collect service will not be a simple win for the fast fashion giant
(Version anglaise seulement)
par Lisa Jack, Professor of Accounting, University of Portsmouth
Regina Frei, Associate Professor in Operations and Supply Chain Management, University of Southampton
By offering a limited click and collect service, the retailer can gauge the benefits versus the costs and hassle of managing product returns.
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mercredi 23 novembre 2022
