Retailers may see more red after Black Friday as consumers say they plan to pull back on spending – acting as if the US were already in a recession
(Version anglaise seulement)
par Ayalla A. Ruvio, Assistant Professor of Marketing, Michigan State University
Forrest Morgeson, Assistant Professor of Marketing, Michigan State University
A new survey suggests three ways consumers are behaving like the US economy is in crisis, which may become a self-fulfilling prophecy.
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lundi 21 novembre 2022
