Corporations want to profit from the world’s problems – here’s how they can solve them instead
(Version anglaise seulement)
par Jagannadha Pawan Tamvada, Associate Professor of Strategy and Innovation, University of Southampton
Rashedur Chowdhury, Professor of Strategy and Entrepreneurship, University of Essex
There’s a good chance that you would like to see COVID disappear for good. And you may also wish for an end to the war in Ukraine – or any other war for that matter.
But would you feel the same way if you were the head of a big pharmaceutical corporation which has seen a massive surge in profits over the last couple of years? Or if you ran a company which manufactures weapons?
For these industries, a pandemic or a war might be considered a time of clear economic opportunity, when it would make no sense for them to work towards ending a particular illness or conflict. They…
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mercredi 10 août 2022