Observatoire des droits humains (anglais seulement)

Three ways for Sony to avoid getting left behind by Microsoft

(Version anglaise seulement)

par Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School

Sony has had a rough few days. The Japanese tech giant has lost a whopping US$14 billion (£10 billion), or about 9% of its total value, since rival Microsoft’s announcement that it is purchasing popular videogames maker Activision Blizzard for nearly US$70 billion.

While some of Sony’s loss is arguably due to short-term panic selling across the wider market, the company is clearly in a corner. PlayStation is Sony’s largest,

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