School banking programs target 'vulnerable consumers'. But research shows kids are smarter than you think
(Version anglaise seulement)
par Shasha Wang, Lecturer, Queensland University of Technology
Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.
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mercredi 24 février 2021
