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The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

(Version anglaise seulement)
par Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Louise Grimmer, Senior Lecturer in Retail Marketing, University of Tasmania
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Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia.

The two stores – one in Sydney’s inner-west suburb of Marrickville, the other in the outer south-west, near Bankstown Airport – were small, about a quarter the size of a mainstream supermarket. Each stocked just 900 products, 90% of which were unknown…


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