Observatoire des droits humains (anglais seulement)

Trump's Twitter feed shows 'arc of the hero,' from savior to showdown

(Version anglaise seulement)

par Ronald Hill, Professor of Marketing, American University Kogod School of Business

The Research Brief is a short take about interesting academic work.

The big idea

I’ve analyzed over 30,000 tweets from Donald Trump’s Twitter feed from January 2015 to December 2020. They show Trump following a “hero’s journey,” from presenting himself as a savior as he first announced his candidacy for president to his post-election fight and showdown with his perceived enemies.

My paper, which is currently…

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