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Cheap Signs Deliver Electoral Bang for the Buck

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As campaign season heats up in the United States, yards and roadsides will soon sprout thickets of campaign signs; but, do these low-budget advertisements do candidates any good? Barely, according to a new study. Compared to other tools, however, they're not a bad investment. Lawn signs are "about the most ubiquitous and visible campaign strategy that virtually every political campaign, from county dog catcher to president, employ," said Old Dominion University political...


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