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Fly Me to the Moon: what science communicators could learn from marketing professionals

(Version anglaise seulement)

par Hannah Little, Lecturer in Communication and Media, University of Liverpool

The new romantic comedy Fly me to the Moon tells the story of how, in the run up to the Apollo 11 mission, Nasa hired a high-flying marketing specialist to bolster public support.

The history books tell us this isn’t quite what happened, but I believe modern science communicators could still learn from this irreverent revision of Nasa’s history.

In the opening scenes of Fly Me To The Moon, Kelly…

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