Observatoire des droits humains (anglais seulement)

Popeye’s battle shows how big businesses protect their trademarks – even when they have no plans to come to NZ

(Version anglaise seulement)

par Alexandra Allen-Franks, Lecturer and Co-director of the New Zealand Centre for Human Rights Law, Policy and Practice, University of Auckland, Waipapa Taumata Rau

At first sight, the battle between a Manawatū fish-and-chip shop and a Louisiana-based chicken joint over the name “Popeye’s” reads like a classic David and Goliath battle. An international giant pushing out the little guy with the threat of an expensive, and potentially lengthy, court case.

But in reality, it’s a little more complicated.

It’s a story about the intricacies of New Zealand’s trademark rules, missed opportunities,…

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