Coca-Cola's biggest challenge in greening its operations is its own global marketing strategy

Coca-Cola is one of the world’s most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their meals in cities from Orlando, Florida, to Shanghai, London, Mexico City and Mumbai, India.

Operating on that scale creates a big carbon footprint. The company uses over…

© La Conversation - mardi 23 mai 2023