Observatoire des droits humains (anglais seulement)

The soundtrack to selling: why advertising with popular music needs to be pitch perfect

(Version anglaise seulement)

par Morteza Abolhasani, Lecturer in Marketing, The Open University

At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an accessible and popular art form which accompanies our daily lives.

Advertisers have long understood the popularity and emotional power of music and used it to sell us things. Much time – and money – is spent on securing the right soundtrack to adverts in…

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