Beantown as Shoetown: Sneaker Makers Stake Claim in Boston

Shoemakers are racing to the Boston area as they compete for millennial talent. Reebok picked the city's rapidly growing Seaport District for its new global headquarters in December, following in the footsteps of New Balance and Converse, both of which opened splashy new headquarters in 2015 that helped redefine the city skyline. Just outside the city limits, Wolverine World Wide — the Rockford, Michigan-based owners of Saucony, Keds, Sperry and other brands — opened a regional...

© La Voix de l'Amérique - mercredi 4 janvier 2017