Industrial Design Important Part of Apple's Success

Practical, yet psychologically and aesthetically pleasing. That duality helped make Apple computers the most distinctive computers in the world — and helped change the look of the technology we take for granted today. From the very beginning of Apple Inc. in 1976, co-founder Steve Jobs was as concerned about the appearance of the computers as he was about the utility. In that sense, he was a true visionary. According to a former company vice president, Don Norman, Apple has never been...

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