IS Fueling Success with Online Predation, Marketing Mastery

Not satisfied with its brutal effectiveness in battle, the group known as Islamic State has pursued an aggressive and savvy social media strategy.  It is an approach, experts say, which has helped the group to rise above its competitors and attract a growing number of Western converts. To much of the public, the strategy can be seen in the group’s slickly produced videos aimed to make the battles look as though they have been pulled from a Hollywood movie along with Tweets and online...

© La Voix de l'Amérique - lundi 3 novembre 2014