Facebook Challenges TV for Brand Dollars

Lacking the millions of dollars it costs to broadcast a Super Bowl ad, Britain's Newcastle Brown Ale gate-crashed the biggest advertising event in the United States by creating an archetypal big budget campaign that it never intended to run on television.   The Heineken-owned brand's beer commercials, which poked fun at the marketing tactics of rivals advertising in the American football championship game, ran on Facebook and Google's YouTube instead.   The stunt...

© La Voix de l'Amérique - mardi 17 juin 2014