Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Why a company donating $20,000 a month counts for more than $240,000 once a year in the eyes of customers

By Yanyi Leng, Assistant Professor of Marketing, Colorado State University

New research suggests that some ways that companies boast about their charitable giving are more effective at brand-building than others.

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