Are narcissists multiplying or is the social media algorithm making them bolder? The answer in five stages

By Calli Tzani, Reader in Psychology, Cyberpsychology Research Network Co-Director and ADM Forensic Editor, University of Huddersfield
Maria Ioannou, Professor of Psychology, Cyberpsychology Research Network Co-Director, MSc Investigative Psychology Director, University of Huddersfield

Social media doesn’t necessarily reflect who you are, but it may intensify particular personality traits and confirm or even persuade you that your worst behaviour is justified.

We are addressing that imbalance, with our framework, the Algorithmic Trait Amplification, or ATA, with particular regard to narcissism.

Narcissism runs on a spectrum. At the far end is narcissistic personality disorder, a clinical diagnosis. But many people have milder narcissistic traits – a strong need for admiration,…

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