Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

The greenest initiatives are often the most invisible – experts explain why that’s a problem

By Diletta Acuti, Senior Lecturer in Marketing, University of Bath
Giampaolo Viglia, Professor of Marketing, University of Portsmouth

Visible eco-friendly additions can signal that a company is making an effort and is committed to sustainability. A reduction leaves fewer obvious eco-friendly cues.

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